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AI Insights · Timothy · July 2022

Top 5 Social Apps in South Africa - Q2 2022 Performance

Discover the performance trends of the top 5 social apps in South Africa during the second quarter of 2022, including TikTok, Bigo Live, Facebook, Grindr, and PokerBROS.

Top 5 Social Apps in South Africa - Q2 2022 Performance

In the second quarter of 2022, the top 5 social apps in South Africa exhibited varied performance metrics in terms of downloads, revenue, and active users. Here’s a comprehensive look at how these apps fared based on data from Sensor Tower:

TikTok saw a consistent weekly revenue, peaking at around $188K in late March and maintaining an average of approximately $173K throughout the quarter. Weekly downloads fluctuated, reaching a high of 214K in early April and ending the quarter with a notable dip to 120K. Active users remained relatively stable, averaging around 4.1M, with a slight increase towards the end of June.

Bigo Live - Live Streaming App experienced a mixed quarter. Weekly revenue varied significantly, peaking at $14K in mid-May before declining and rising again to $11K by the end of June. Downloads remained steady, averaging around 2K weekly. Active users hovered around 25K, with minor fluctuations throughout the quarter.

Facebook showed impressive stability in user engagement. Weekly revenue was relatively stable, peaking at approximately $11K in late April. Downloads saw a significant spike to 237K in mid-April but gradually decreased to 102K by the end of June. Active users consistently remained around 16M, showcasing its dominant presence in the market.

Grindr - Gay Dating & Chat reported steady weekly revenue, peaking at around $8.9K at the end of June. Downloads were consistent, averaging around 1.4K weekly. Active users remained stable, averaging around 56K, with minor fluctuations throughout the quarter.

PokerBROS: Play NLH, PLO, OFC had a relatively modest performance. Weekly revenue peaked at $3K in mid-June, with downloads averaging around 50 per week. Active users remained steady, averaging around 320 throughout the quarter.

For more detailed insights and data, visit Sensor Tower.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2022